If you own grocery business, an app is a must for you. No matter whether you are a startup or an established store, having an online grocery delivery app opens the door to opportunities for you. In the last two years, the grocery business has observed tremendous growth and keeping users in mind, grocery businesses have come forth with feature-rich apps that provide the ultimate convenience to customers.
The e-grocery business is the fastest growing business that provides a high return on investment (ROI). Since customers are used to using grocery delivery app, it makes sense to develop the one for your business.
Last year, in 2021, the US food and beverage e-retail revenue was 34.2 bn USD.
Let’s see the benefits of having a grocery delivery app:
Inventory and Order Management
Investing in an online order management system can be beneficial as it provides a 360-degree business view. One can know which products are bestsellers which products are out of stock. In short, the owner can manage the whole inventory. Besides, one can set notifications regarding stocks so that, as an owner, you will be informed to take care of your present and past stocks.
Improved Convenience
Convenience is the choice of today’s customers. When customers buy from a store, they have to spend time checking various products, putting them in art, and standing in queues to pay for items. The process is tiring and time-consuming. A good alternative to this hassle is the online delivery app, where you can conveniently put products in the virtual cart and pay through various online payment methods provided by the app. Also, people lead busy lifestyles; they don’t have time to go out grocery shopping. Besides, nobody likes to spend their weekend going out to buy groceries. Hence, the best app development company can provide best grocery app solution for people.
Ease of Analyzing Customer Experience
Every business looks for ways to analyze customer behavior; it’s an important step in knowing what customers like and what not; also, it helps companies provide customers with solutions that they like and want. By collecting valuable business data, businesses can make informed decisions that can help them in having proper knowledge of the likes and dislikes of customers. In addition to that, you can get to know when customers like to buy the most, and all this data can help you in providing a smooth experience for customers.
Enhance Customer Loyalty
Customer loyalty is crucial for business success. Loyal customers trust your brand and spread positive news about it, which motivates others to buy from you. It takes time and effort to build loyalty. Through your grocery app, you can provide customers with special offers, discounts, and reference bonuses, which act as a catalyst for customers to buy more. Reference bonus is beneficial in attracting more customers. Existing customers feel valued when you provide them with special discounts on birthdays and on festive occasions. A highly intuitive and personalized user experience is important to attract users.
Boost in Revenue
A grocery app can help you increase revenue. The first and foremost thing is that you get to reach more customers. Also, an app provides several monetization opportunities- one can charge for subscriptions, in which customers receive particular items every day or every month. The app owner can also charge for advertisements on the app. In addition to that, there are delivery charges as well. These act as added methods to earn more revenue, and together, they make a big difference in the revenue.
Minimizing Overhead
When one has a physical store, he needs to hire people to take care of the store and serve customers. Also, there would be rent, charge for utilities like electricity, water, etc., and running the store can be quite expensive, which can be a major source of worry for owners. Thanks to the grocery app, all these problems can be eradicated. You don’t have to hire people to do mundane tasks that can be easily automated with the help of the app. A feature-rich and reliable app can decrease the overhead and streamline operations.
Must-have features of a Grocery Delivery App
A grocery app requires features and functionalities that make it easy for the admin, customer, and delivery agent to have a smooth experience on the app.
Easy Signup and Login
The signup and login process should be quick; since people have social media accounts as well, it is important to allow them to signup with either their email id, phone number, or social media account.
Advanced Search
Users should be provided with a search bar to search for various products using different filters.
Online Payment
One of the essential features of a grocery app is the ease of payment. A grocery delivery app should have various payment methods available for customers- such as debit cards, credit cards, e-wallets, etc.
Real-time Tracking
With the real-time tracking feature, users can track their orders in real-time. They don’t have to call anyone; they can just tap on the app and get details.
Push Notifications
Customers are informed through push notifications about new deals, discounts, and coupons. When the order is out for delivery, the user gets a notification about the same.
Reviews and Ratings
Customers can post their reviews and ratings on the app for everyone to see. Positive reviews motivate the business, and negative reviews help them understand where they need improvement.
Route Optimization
Route Optimization feature is greatly beneficial for delivery agents; they can find the best route to reach the customer location.
Analytics
The admin should be able to access detailed reports about the business. It helps the admin know how much revenue has been generated in a day, week, month, and year. Every small and big detail is presented to the admin, which helps him devise better business strategies for business growth.
Final Words
A grocery app can help businesses become more visible and get more customers. The best grocery delivery apps has the latest features and functionalities, which make it a must for businesses.