Digital marketing is not just some walk in the park. Especially email marketing campaigns. Email campaigns can definitely be a challenging yet fulfilling method. Your process and strategies will be tested throughout your campaigns.
However, when your campaign is successfully completed, the results will be gratifying. You will truly appreciate sending out those emails and receiving positive feedback from interested subscribers. This is always an indication that you have been successful in your campaign.
So, if you've been sending out emails but haven't received any results yet, don't give up now! Maybe you just need a minor tweak here and there for things to come around.
Here are 8 email marketing strategies that you can swear by for a successful and results-oriented campaign.
8 Strategies for Your Email Campaign To Be Successful
If you've been having difficulty elevating those results and replies on your campaign, you might need some of these strategies. Here are 8 game-changing strategies you can use for your campaign.
Strategy No. 1 — List Cleaning
The last thing you'd want to experience is spending hours on your email campaign and having them land in a junk mail folder. The primary goal of sending out these campaign emails is to land in your subscribers’ inbox. This is to avoid email deliverability issues. To prevent this, you must clean your email list.
Cleaning your email list means that you need to remove inactive email addresses from your contact list.
Also, removing those who already unsubscribed. These are email addresses that have been unengaged for an extended period of time.
You may be wondering what this can do to give you a successful campaign?
Well, this will help you make the most out of your efforts. By removing all those unsubscribed or no longer engaging contacts you'll have a higher quality list. This will improve your email deliverability and sender reputation.
Strategy No. 2 — Giving Value in Every Email
If you consistently provide value to your subscribers, they will also always be receptive and actually read your emails in the future. They might start looking forward to your following email in the long run.
So how can you "give value"? Take into consideration what are your customers' wants and needs from you. With that, you can begin to build your email marketing strategies around that.
Your newsletters and campaign emails must feature content with advice or helpful points that would benefit the reader. Of course, new product features and promotions also give value, but this is expected content that is not always totally helpful.
Tips: You can identify their preferred content during subscriptions or conduct a survey to filter them out.
Strategy No. 3 — Connecting with Social Media
Social media is the hottest digital platform today. Almost everyone has a social media account. 4.62 billion of the planet’s population are on social media. And everything that is currently trending is mostly created there.
Utilizing social media for campaigns is an effective component of email marketing strategies. This digital marketing channel can help expand your brand's reach and interaction.
You can use it to share your email content to attract positive subscribers and customers. You can share the content on social media platforms with a shareable link to maximize your content's reach.
Strategy No. 4 — Work On Your Subject Lines
Subject lines are the first things email users see. It is said that 47% of emails that are opened by recipients are based on the subject line alone. The rest are often put into the spam folder. We wouldn't want your email going to that box.
So, you need to develop and optimize an outstanding and compelling subject line. It's essential that you give much time and priority to your subject lines. This can make a significant difference in your click-through rate.
Here are important key points to keep in mind:
- Check the length of your subject line and judge if it will be read. Keep the subject line 50-60 characters only.
- Use compelling, action-based words.
- Personalize your subject line. Insert subscriber names.
- Set expectations for the inside content.
Strategy No. 5 — Segmenting Your Email List
Segmenting or grouping your email list into categories of similar interests can help you in sending the right content to the audience. You can segment your lists based on demographics, actions, interests, customer persona, and more.
Another segmentation strategy is grouping your contacts based on the links that they previously clicked on in your emails. You can also base it on the lead magnet they subscribed to. Aside from that, you can also use a sign-up form to collect the relevant information needed for segmenting.
Strategy No. 6 — Re-engage Your Inactive Contacts
There are many possible reasons why a contact might not have engaged with your emails over time. Some may be reason enough for you to reach out to them again. It could also be that they don't need the product or featured content at the moment.
Whatever reason it may be, it will be worth your while when you re-engage them. Encouraging existing customers is always easier and more effective than finding and convincing new customers.
When creating your re-engagement email, try offering them something new. You can also show the audience a different side or an unexpected offer from the business that can get their attention. Don’t forget to remind them of the value you are offering or invite them to answer a relevant question. In this way, you can spark engagement.
Strategy No. 7 — Try Running Trigger-based Campaigns
Trigger-based campaigns are sequences of email marketing messages that are sent out to recipients based on certain actions that they've completed. This strategy is a great way to maintain close communication with subscribers.
Instead of emailing everyone the same content all the time, stay in touch with the audience based on their engagement levels. The best part of this strategy is that you can just set marketing automation to take care of the email sending.
Strategy No. 8 — Tracking Your Metrics
Keeping track of your click-through rate and open email rate is definitely a necessity. Now that we're talking about email marketing metrics, these are just the first steps.
Tracking the performance of your campaign is vital. This data will be the basis for your tactics and strategies to improve the campaign over time. Factors such as bounce rate, unsubscribe rate, or cart abandonment rate will all have important connections to your overall campaign strategy.
Let the Sending Begin!
Got all the goodies for your email marketing campaign? Which one did you find helpful? We'd love to hear your thoughts and experiences on your email campaign journey.
Author Bio:
Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America, and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.